Hey SmartSweets,
I heard you were looking for me! 😉
I’m Fatima — a content creator, social strategist, and SmartSweets superfan who believes content should be as satisfying as the first bite of a peach ring. I craft scroll-stopping short-form video, engaging visuals, and storytelling with heart. Let me show you why I’m the perfect person to help grow the SmartSweets brand and community!
Nice to meet you,
I'm Fatima!
Vancouver-based content creator and designer with a deep love for social media, storytelling, and sweets. I’ve spent the past few years creating video content, running social accounts, and building digital brands that actually connect with people.My work blends strategy and aesthetic, humour and heart, hooks and healing. I’m always ahead of the trends, but I never forget the human side of content.Also, I’ve had a sweet tooth since I was a child. Now that I’m a health-conscious adult (kind of), SmartSweets is my go-to treat — and getting to work with you would genuinely be a dream come true!
Why SmartSweets?
This brand holds such a special place in my heart.When I first discovered SmartSweets, I was looking for something sweet my grandpa could enjoy — he had diabetes, but like me, he also had a sweet tooth and always had to be careful with his sugar intake. I brought him a bag of SmartSweets Cola Gummies to try and before I knew it, I was bringing him a new bag every time I visited, and it quickly became our little ritual. He was so happy to have something sweet he could enjoy, guilt-free.After he passed away two years ago, that memory stuck with me. Then in 2024, when my grandma passed away suddenly, I was putting together a care package for my mom — just something to bring her a bit of comfort during a difficult time. I reached out to a few brands about contributing. I wasn't expecting much yet SmartSweets responded with so much generosity. You didn’t just send snacks — you made that moment feel seen and supported. That meant everything.To me, SmartSweets isn’t just a bag of low-sugar candy— it’s a brand that shows up with heart; which says so much. This role feels full-circle. Getting to work and create for a company that’s already been part of such meaningful moments in my life would be a true honour.
Social Content With Soul 🤍
Personal Brand & Brand Collabs
Over the past few years, I’ve built a personal brand rooted in storytelling, soft energy, and real connection. I’ve grown a loyal TikTok audience of over 29K and reached more than 30 million views across my content, with over 6 million total likes on my page.This section features a mix of beauty, lifestyle, and brand collaborations including organic UGC I created for brands like Yankee Candle, Lucky Iron Fish, Reparked, Kodak, CLIV Skincare, and more. I script, film, and edit everything myself, with a focus on comfort, relatability, and performance-driven creativity that feels human, not forced.You’ll also see a few playful, personal videos that went viral like my niece beating my husband at (water) pong, showing my ability to tap into shareable, resonant moments.Some of my brand collab videos have even been used in paid campaigns, including a recent skincare video with CLIV that’s already passed 80,000 views and counting. Multiple videos have organically crossed the 1 million mark, proving that I know how to consistently create content people love to watch and engage with.Whether it’s product storytelling, UGC, or comfort-first content, these videos reflect how I create feel-good content that performs!
Strategic Campaign Content 🍫
Client Work & Campaigns
Over the last few years, I’ve worked with a range of brands across beauty, hospitality, wellness, and automotive — creating high-performing social content and visual assets tailored to each brand’s goals and audience. From strategy to storytelling to execution, I’ve led content that connects, whether it’s behind the camera or on screen.
Vancouver Laser
I managed full social media strategy and content creation across TikTok, Instagram, Facebook, Pinterest, and more. I filmed, edited, and published short-form video content featuring treatments, client experiences, and events — all while maintaining a high-end brand voice. I also designed all in-clinic promo materials, digital graphics, and seasonal campaigns for both wellness and aesthetic service lines.
Tasty Indian Bistro
As part of the strategy team, I led content direction for Tasty’s social channels — from ideation to scriptwriting and visual planning. I developed video concepts for Reels and TikToks that highlighted the dining experience and brand personality, and briefed the production team to bring each campaign to life in a bold, scroll-worthy way.
Rosewood Bermuda
I crafted social strategy and visual direction for Rosewood Bermuda’s lifestyle content, tailoring each video to platform trends and brand elegance. I developed content calendars, led scripting and tone, and provided creative briefs that guided production teams in executing a polished, on-brand presence across Instagram and TikTok.
Freelance Projects & Visual Design 🍭
Outside of my client and personal brand content, I also work as a freelance designer and content creator across events, branding, and photography. This includes everything from packaging and logo design to UGC and event content creation. Most recently, I captured content for Slim Tyme, a saxophonist performing live at a PwC corporate event, producing polished clips for social sharing and artist promotion.This section is a snapshot of some of the work I’ve done — spanning creative direction, design, video, and content creation.
Want to see more of how I think and work? 👀
Feel free to explore my Extended Portfolio where I dive deeper into creative direction, case studies, and passion projects that keep my creativity flowing.
That's a wrap! 🍬
Thanks so much for taking the time to explore my work. I’m proud of everything I’ve created so far — and even more excited about what’s next.I’d love the chance to bring my creativity, strategy, and scroll-stopping ideas to the SmartSweets squad. This brand already means a lot to me, and I’m ready to pour my heart into helping it grow.If you think we’d make a great match, I’d be thrilled to connect!